Mushaira, with a strong secular tradition, had been taking Urdu poetry to the masses, entertaining and educating them. Its appeal cuts across caste, communal, linguistic, and national barriers. It has contributed greatly in keeping the interest in the Urdu language alive and unifying the people through collective celebration of universal human values in today's society threatened by the culture of intolerance.

AMUAA's annual International Mushairas are well recognized and widely acclaimed as the most sophisticated and popular in North America and attract almost 300-400 people. The audience is quite diverse, it includes many leaders of the community, Educationists, Philanthropists, Entrepreneurs, Venture Capitalists, and admirers of Urdu poetry in the Bay Area. At these events AMUAA has raised funds for scholarships to meritorious and needy students to enable them in achieving their educational goals. Over the years hundreds of students have benefited from the scholarship programs of AMUAA/AEEF.